Amy Bui—Graphic Designer based in San Diego







Treatments Pitch
[S]
PHNTM Digital [S]
Chase x F1
Experiential[C]
Wilson Store
Experiential[C]
School of A+D Experiential [C]
Positive Space Print [P]
Green Grove
 Identity [C]
Nuonu
 Experiential [P]
Sonder
 Digital [P]
Akira the Leviathan
Editorial
[P]
UIOTW
Digital [P]
15 Weeks of Type🄯
Typography
[P]







Dump
Green Grove Identity, Experiential [Client] City of Lemon Grove
2021
Geometric brand system and environmental graphics for newly designated ‘Tree City’ - Lemon Grove, CA.
Lemon Grove’s ‘Greening A New Renewable City’ initiative seeks to inform, implement, and celebrate a new ‘green’ era - debuting on Arbor Day.

Preserving its small-town charm, Green Grove presents an approachable, modular, and contemporary branding solution.


Initial logo sketches explore lemons, leaves and agricultural crop circles - the origins of tree planting.





Geometric ‘letterforms’ pair with a charming typeface, paying homage to the city’s future and past.